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Fire & Flower 14/01/2020

Fire & Flower Achieves Milestone of 45 Cannabis Retail Stores Ahead of Projections

Edmonton, Alberta (January 13, 2020) –

Fire & Flower Holdings Corp. (“FFHC”) (TSX: FAF) and its wholly-owned subsidiary Fire & Flower Inc. (collectively with FFHC, “Fire & Flower” or the “Company”), today announced that it has achieved the milestone of 45 open and operating cannabis retail stores.

Fire & Flower has previously stated that the Company anticipated achieving the milestone of 45 retail cannabis stores by the end of its fiscal year, being February 1, 2020. The Company has achieved this milestone several weeks in advance of its previously stated goal and today has 46 open and operating stores across its retail network.

The new stores included in the Company’s milestone achievement are located at the following addresses:

  • 1108 4th street SW, Calgary, Alberta
  • 6004 Country Hills Blvd NE, Calgary, Alberta
  • 212, 11245 Valley Ridge Drive NW, Calgary, Alberta
  • 350, 590 Baseline Road, Sherwood Park, Alberta
  • 19-99 Wye Road, Sherwood Park, Alberta
  • 1276 3 Avenue South, Lethbridge, Alberta
  • 10 Westwind Drive, Spruce Grove, Alberta
  • 40 Hewlett Park Landing, Sylvan Lake, Alberta
  • 4331-52 Avenue, Whitecourt, Alberta

“Fire & Flower is committed to delivering on the targets that we have provided to our shareholders and reaching 45 cannabis retail stores several weeks in advance of when we had anticipated to reach this target is a clear demonstration of our discipline in achieving our goals,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer. “Achieving this aggressive goal is a testament to our deep retail experience and strong management team. As the cannabis industry continues to face headwinds, Fire & Flower is well positioned to continue to achieve growth and demonstrate leadership in the category.”

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