MMJ Group investee Harvest One expands distribution of Dream Water Products in US

Harvest One is a global company that develops and distributes premium cannabis-based health, wellness and self-care products with a market focus on sleep, pain and anxiety.

MMJ Group Holdings Ltd (ASX:MMJ) (OTCMKTS:MMJFF) (FRA:2P9) investee Harvest One Cannabis Inc (CVE:HVT) (OTCMKTS:HRVOF) has expanded distribution for Dream Water branded products by way of increased US brokerage coverage and additional international distribution agreements.

As a part of Harvest One’s commercial strategy, the company has added three prominent brokers for its Dream Water brand – Seidman Food Brokerage, Carlin Group and The Bureau of Brand Management – to increase brand coverage in the US.

The expanded broker network will focus on emerging channels for Dream Water products including Natural Health Food, as well as developing existing channels of Grocery, Mass, Convenience and Drug.

There will also be an increased focus on the company’s Direct Store Delivery (DSD) distribution model which will significantly increase market coverage of independent retailers across the US.

To achieve objective

Harvest One president and interim CEO Gord Davey said: “The addition of three prominent brokers and an expanded channel strategy will significantly strengthen the distribution of Dream Water products throughout the United States, helping the company achieve its objective of adding significant additional storefronts throughout 2021.

“A robust broker network ensures the strong infrastructure needed to accelerate growth in North America and also provides the company with an expanded platform to launch new over-the-counter (OTC) and infused products offerings.”

International expansion

International expansion remains a key priority and the uniquely positioned cannabis-infused CPG company has recently broadened its reach with distribution agreements within the Middle East region.

Harvest One now has distribution agreements for Dream Water products with four countries in the region, including Saudi Arabia, Kuwait, Qatar and Oman.

The company continues to evaluate additional opportunities for expansion with distribution partners in other regions including Europe, Asia and South America.